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Turns out there is a whole subgroup of designers working out how to cut, fold and join card in smart ways to effectively package products. And it’s really clever stuff. There’s a kind of magic in taking a completely two dimensional sheet and turning it into functionally and aesthetically effective packaging. This book shows you the secrets. On every page spread there is a new design and the pattern that made it. Better still the patterns are on CD enclosed with the book so you can print them out and play around with them. I have converted a few designs to vector lines and cut them out on a laser cutter (you need to get the settings right for card) and the results are great. There’s not a lot new about cardboard packaging per se, but this book concentrates on some of the really innovative work of current designers as well as some true classics (like the tetra pack).
One of the most exciting developments has been the play between graphics and the three dimensional nature of the pack, often imbuing the design with a whole new level of playfulness. There is an opportunity for user interaction and this is really showcased in the invitations and flyers sections Any teacher considering running a package design project needs this book. Apart from general inspiration, students can modify some of the designs on computer to generate their own work. This is also an excellent opportunity to look at graphic design.
An amazing array of creative packaging solutions.
Compiled by Luke Herriott - 304 pages - 2007 - RotoVision SA , UK